A couple of months back a leaked copy of the new Crows logo surfaced.
At the time it seemed pretty unexpected that the club would be trying to revamp its image. I can’t remember ever having spoken to anyone who had any gripes with the classic image of the crow with the primary colours flowing behind it.It brings back fond memories of the back to back premierships in ‘97 and ‘98.
Change is inevitable though and perhaps the AFC brains trust decided that it’s time the classic image of the crow was laid to rest. Given that most teams have seen the evolution of their club logos during the years since the Crows inception into the AFL it’s probably not such a bad idea.
With the playing group in their current shape, there’s an air of youthful enthusiasm about the club. The new logo appears to reflect this. It depicts a younger, fiercer, and hungrier crow. Given there should be a significant chance at playing in premierships in the next few years you can only hope that this logo will also be associated with success.
Personally I’m not a massive fan of the logo design but I am sure with time I’ll grow to like it.
Along with the new logo comes a new partnership with Reebok who will now provide all guernseys and apparel. There’s a new away guernsey which showcases the new club logo and introduces white as a main colour. While I’m not a big fan of the logo, I think the away guernsey makes it work really well.
So let’s hope that these image changes create the buzz that the team deserves. There are going to be some big years ahead!